Knowledgebase: Domain Names
Advice with new Domain names
Posted by - NA - on 13 January 2011 09:41 PM
Some Advice for registering Domains
Register more than one Domain suffix:
We would recommend registering a Business Name in at least .com and .co.uk suffixes, which will help protect your name against:
* Other businesses trying to cash in on your name (cybersquatters).
* Legitimate businesses with a similar name to your own.
Remember that domains registered with other suffixes, are just as likely to appear in search engine results.
Know the Rules
*A domain name can only consist of alphanumeric characters (letters and numbers) and the punctuation mark dash (-). However, it must begin and end with either a letter or number.
*A domain name is not case sensitive, so it doesn't matter whether you type in upper or lower case characters.
*The Internet does not recognise gaps between letters or words so they must be removed or replaced by hyphens in both domain names and email addresses.
*It is advisable for practical and aesthetic reasons to limit a name to less than twenty characters, but it must be more than 2 characters long.
As a general rule the shorter the name the easier it is for your clients to remember. But what is more important is choosing a name that is relevant to you or your business.
Using a zero is allowed but we would caution you that it could be confused with the letter 'o'.
Choose a name that is easily "spelt" so that your customers don't get confused when trying to type it into their browser.