Knowledgebase: Web Development
SEO Basics
Posted by - NA - on 13 January 2011 09:41 PM
This article aims to provide you with some of the basics to improve your website's SEO (Search Engine Optimisation). Without an optimised website, the chances of you being found in Google are greatly reduced, meaning less visitors, and less online sales. Get the basics of SEO right, and you'll notice a marked improvement of how (and where) Google ranks your website, resulting in more (and better qualified) traffic to your site.

Choose your keywords
Get started by working out what people actually search for, and prepare a list of keywords and phrases that you will use later on. Try and think as a "customer", and get friends and family to suggest what they might type into Google. If you were selling online Golf Equipment, then as as well as obvious phrases like "Golf" and "Golf equipment", you may also want to consider "Recommend a Putter" and "Buy a new Driver" as part of your keyword list. Your keywords should reflect what your potential buyers actually type - not what you'd like them to type!!

OnSite Optimisation
Onsite optimisation means the work you can physically do to your own website to improve it for Google. In a nutshell, this means updating your webpage "Title", "Meta Data", and "content" with well written text that includes one (or more) of your chosen keywords. SEO copywriting is an art in itself, but simply making sure it reads well, while also containing a good "weighting" of keywords and phrases will help improve things.

OffSite Optimisation
The biggest thing you can do regarding offsite optimisation, is to get people to link to your website. However - don't ever make the mistake of faking inbound links by paying for them. Using things like "Link Farms" and "Link Trade" sites is not advised, and you risk having Google actually remove any listing as a result. Instead focus on getting good, quality websites to link to you, and if possible, get them to use your keywords and phrases in the actual link text. So instead of "Click here to visit ABC Golf", a better link would be "Buy a new Driver at ABC Golf". Google sees external links to your site as a vote, and therefore increases your "Page Rank" as a result, and with good use of optimised Link Text (reinforcing to Google what the site is about), you'll soon see your site move to page 1 on Google!

Get the basics right, and you're off to a good start - but if you want to do even more, need help finding the right keywords or writing optimised copy, or even want to consider a "pay per click" Google Adword campaign, then get in touch and we can help you improve your Search Engine Rankings.

Copyright NSDesign Ltd
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